“But what if I don’t have a blog?” That’s okay, too! Once you get a blog set up and create some goals that align with your business, you can brainstorm blog post ideas that accomplish your goals depending on where your target audience is in their buyer’s journey. If you’re not sure how to write a blog post, these blog post ideas can give you a head start in writing blog posts that inform, educate, and help you get more readers and traffic. Let’s look at what we suggest in more detail.
10 Interesting Blog Ideas to Help You Get More Readers:
1. How did you get started in your career? How did you start and grow your business?
People are always interested in where a successful business came from. How did it become a business? Where did these great big ideas come from? What was the inspiration behind this business idea? People love hearing and reading stories. Humans have been operating like this for thousands of years. Stories forge relationships. When you write a blog post about how you got started, the steps you’ve taken to get where you are today, what it took to get your business off the ground, and the different sacrifices you had to make to be where you are right here, right now. When you write an engaging blog post that tells your story, that can result in deep, intimate, personal connections and relationships with your target audience that can pay off for years. Think of it as investing in evergreen content.
2. Make a list of the best and most insightful quotes about your niche.
We all love quotes. They’re memorable, easy to relate to, and can teach you a lot about yourself. So if you’re wanting to appeal to a certain demographic within your target audience, you can write entertaining content that clearly details the best quotes about your niche and industry. What are those special quotes and sayings people say about your industry? Is there anybody who’s wanting to get more experience in it? Are your customers just wanting to learn more about what you do and offer? Write a blog post listing the most popular quotes about your industry or niche. This will answer questions, solve inquiries, and even possibly dismiss negative interpretations of your business. Plus, with every quote that you write out, you can get even more creative and design graphics with those quotes to promote across your social media channels.
3. Share the causes you support and explain why they mean so much to you.
More and more people are choosing and becoming more mindful about where their money is going. One of the biggest generational groups that takes this seriously are millennials. In fact, millennials prefer to put their dollars behind brands that support the causes they care about. Gen Z isn’t too far behind them, either. You can attract customers who share similar values and principles like you with a blog post describing what you care about. What causes do you support? What are some things that pinch your heart strings when you think about it? Why do all of these causes and issues mean so much to you? When you get real, honest, and authentic in a blog post like this, your readers will sense that. They will relate to it and take you more seriously. This will further entice them to learn more about your, your business, your brand, and what you are all about.
4. Compare a famous character with your brand.
When you think about your business brand, what’s the first thing that pops up in your mind? Who does your business brand represent? Think of a famous, recognizable character who actively represents your brand. If you own a medical marijuana dispensary, you may think of Willie Nelson or Snoop Dogg as representatives of your brand. If your business offers automotive detailing services, you could think about Dom from the Fast & Furious franchise. When you compare your brand to memorable characters people know and love and value, you’re connecting with your target audience on a more intimate level. It doesn’t hurt that you’re also flexing your creative muscles and showing a little humor. Life’s too short to be serious all the time.
5. Which fictional character would be perfect at your job?
These are some of the most fun types of blog posts to write! Similar to comparing your business brand to a well-known character, this type of blog post makes you think about different characters and people who could do your job. Would Monica from Friends make the perfect project manager? If you’re a chef, Gordon Ramsey would blow it out of the water. Combining your real-life profession to a fictional character is also incredibly helpful for your audience. Not only are you promoting your business in a fun, unique way, you’re also giving your readers a general idea of the kind of work that you do. This will help clarify any concerns and answer big questions your customers might have about your job.
6. Write a personality quiz for your readers.
You’ve seen those personality quizzes all of your friends and your mom are taking on Facebook. You’ve definitely come across those Instagram Stories that ask you questions and encourage conversation and communication. Hmm. Very intriguing, but how do you do that for yourself? It’s easy: use your blog! People love learning new things about themselves. That’s why personality quizzes (like finding out what kind of bender you are in the Avatar: The Last Airbender universe or which fabulous lady from Sex and the City you are) get incredible click-through rates. Develop a personality quiz that applies to your industry and help your target market discover how they can play to their strengths.
7. Highlight ways people can improve their health at work.
Depending on who your target audience is and what their work looks like for them, you can write an engaging, informative, and educational blog post that can possibly give great advice to those who need it. The average person spends a third of their day at work. And for those of us with office jobs, this means staring at screens and being hunched over a keyboard for most of the day. From suggesting healthier choices during lunch hour to suggesting stretches that can be done at their desks, giving your audience helpful tips through your unique blog post ideas can improve their health while at the office is a surefire way to win some new fans.
8. Releasing new products or services this year? Give your audience the tea.
Your blog is the main hub for your business to promote your products and services. But it also is the top place your readers can go to to promote upcoming products and services you’ll be offering in the future. If you consistently provide value on your blog, you’ll build up enough goodwill that you can get away with being a little self-centered once in a while—talk about your products and services. Be balanced with how often you keep your audience informed of all of the awesome stuff you’re doing with these kinds of blog post ideas, do it thoughtfully and cleverly and they’ll reward you with their attention and dollars.
9. Educate your customers through a well written buyer’s guide.
Everybody loves having a guide. A guide is helpful. It’s informative. And it answers questions some people may be too embarrassed to ask. Create a well thought-out buyer’s guide that arms them with everything they need to know about the products and services in your niche. It may seem counterintuitive to talk about your competitors, but by being helpful and providing value, you’re building trust and familiarity. When you create a comprehensive buyer’s guide (or any other piece of content that works for your business and customers, depending on what your industry is), you’re giving your audience a free gift. You’re providing something of value to them. People may actually not know what they want until they’re actually in the buying process. Having a guide can not only hold them accountable for their buying decisions, it can also establish your business and what you have to offer has the superior choice over competitors. People will buy from brands they know and trust. Creating and offering a handy-dandy guide of any kind will point you in the right direction towards becoming a helpful, industry thought leader.
10. Sit down with an industry influencer.
Influencer marketing is one of the smartest investments you can make for your business marketing efforts. Influencer marketing is strategic, helpful, and can provide a significant ROI if campaign efforts are pulled off correctly. A well-written interview can have the power to make the reader feel like they’re having an intimate conversation with the subject. Reach out to influencers in your niche and invite them to share their thoughts and experiences with your audience. Not only will you have a great piece of content on your hands, you’ll have a new addition to your professional network.
Conclusion
To wrap up, we recommend the following blog post ideas to help you get more readers:
How did you get started in your career? How did you start and grow your business? Make a list of the best and most insightful quotes about your niche. Share the causes you support and explain why they mean so much to you. Compare a famous character or movie with your brand. Which fictional character would be perfect at your job? Write a personality quiz for your readers. Highlight ways people can improve their health at work. Releasing new products or services? Give your audience the tea. Educate your customers through a well-written buyer’s guide. Site down with an industry influencer.
To get more readers, you need to put unique, interesting content out there. You need to do the things that will help you stand out from your competitors and get you going. With these 10 blog post ideas we recommended, hard work, and perseverance and good planning, your business blog can grow to new heights you never thought it would be possible to reach.
