10 Benefits Of Website Personalization
But first, what is personalization? Simply put, personalization is the use of data, customer information and technology to create tailored customer experiences. And while most marketers understand the value of personalization can provide, often they stray from implementing smart and often simple personalization tactics and miss out on the chance to grow the brands. The Power of Personalized Customer Experiences Truth is, today, personalization has proven to be powerful. For example, B2B personalization solutions provider Everage found that 88% of marketers believe that improved customer experience is a reason to prioritize personalization....